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Issue 3 : May 2009

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The map is the brand

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A rail network map isn't just about how to get from A to B. A rail network map is about the identity of the business or organisation running services on those lines. It's what makes one operator distinct from more>

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Valleys map in Welsh

High Speed 2 2M route map High Speed 2 2M route map Map87Dicon Map87Dicon Map87Dicon
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High Speed 2 2M route map

A new Welsh only version of the Valleys network map.

Because two or more languages on signs, maps and documents decreases communication speed.

Shows Train Operating Company and Open Access Operator routes as at the December 2008 timetable changes.

More>

 

The map is the brand

A rail network map isn't just about how to get from A to B. A rail network map is about the identity of the business or organisation running services on those lines. It's what makes one operator distinct from another, it's what gives different systems their individual identity.

We can pontificate that the brand is about values, visions, focus and relationships. But on the street it boils down to issues like punctuality, cleanliness, value and comfort. And all of those values could apply to any provider of transport services. Corporate branding as realised in symbols, logos and colour schemes may provide identity and recognition - but ultimately is it just wallpaper?

Only the map can ever present the individuality of the brand in a graphic form and so should be promoted positively as a major component in the corporate identity. So customers and staff alike can rally around it.

For train operating companies and other organisations the route is everything. It is the element that needs thought and time and craft to fashion into a true icon. Users deserve a beautiful map.

Map87Dicon High Speed 2 2M route map